Mondelēz made seed investment in developer of multi-ingredients snacks

SnackFutures, Mondelēz International’s innovation and venture programme has recently made a seed investment in Torr, an early-stage Israeli FoodTech Company, alongside The Kitchen Hub, a FoodTech incubator powered by Strauss-Group. Torr dreams, develops and produces snacks that serve a unique, tasty and much healthier bite.

“Our investment in Torr validates Mondelēz International’s venture approach that began almost two years’ ago with the launch of our SnackFutures model. Ventures and partnerships with new, innovative organizations enable us to secure future growth, and we will continue to expand our SnackFutures approach into new markets in the future.”

Rob Hargrove, EVP of R&D at Mondelēz International

Founded by food scientists and culinary experts Gil De Picciotto and Yoel Benesh, along with CPG veteran Roy Naaman, Torr is aiming to challenge multi ingredient snacking categories with its breakthrough technology. Roy Naaman previously worked at Mondelēz and SodaStream.

“Through The Kitchen’s & SnackFutures’ investment, we have the opportunity to accelerate our technology platform and expand its application.”

Roy Naaman, CEO & Co-founder, Torr FoodTech

Torr’s proprietary technology brings real, simple ingredients together to offer multi-textural and sensorial experiences. The solution is highly flexible, generating infinite opportunities to create all of the snacks we can dream of.

The startup is committed to develop innovative products that are based on simple and healthy ingredients you can see and taste for consumers around the world.