Natural

Not-for-profit investment company to help fund early-stage businesses in the plant-based food space.

Veganuary Co-Founder, Matthew Glover, launches new vegan investment fund, ‘Veg Capital’ – with all profits to go to charity! Veg Capital will provide Angel, Seed and Series A funding, with investments typically ranging from £50,000 to £250,000 to companies striving to replace the use of animals in the food system. The fund’s focus will be […]

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Disinfectants made from Orange Juice

South African Biotech company Biodx, claims it has made a disinfectant from orange juice which can kill 99.9% of bacteria and viruses, including coronavirus types. The disinfectant is made from natural citrus extract, which is then stabilised with an organic biodegradable compound, which contains no chlorine, ethanol or aldehydes. The disinfectant meets stringent European and […]

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The Naturalness Bias

Words are powerful influencers of behavior. Not only are consumers vastly more likely to purchase a product with the natural label, but they also ascribe a wide range of characteristics to a product bearing such a label. The “naturalness bias” leads people to believe that foods with a natural label are both better and safer […]

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